SAN FRANSISCO, California –
After only a short time following the Super Bowl ad staring Lindsey Lohan, Esurance released a statement saying their sales are through the roof. The company noted that there have never been more customers claiming to be brought in by a single commercial as much as that of the one the company aired featuring Lohan.
“I don’t really know what to make of it,” said Head of Marketing, Jonathan Freidder. “The commercial was created in about a day. It is not like we had a plan of making an inspirational tale or something. It was a goof on her celebrity personality.”
Apparently, the joke is on Esurance, as hundreds of thousands of individuals have claimed to be so moved by Lohan’s performance that they canceled other insurance plans to switch over. Some even claimed to have taken on hefty penalties just to move over to Esurance.
“Cost me $835 to drop Geico and switch to Esurance,” said auto owner Ricky Tedesco. “Totally worth it. Lohan was awesome in the Super Bowl ad. I mean, honestly, she’s pretty awesome in everything. You ever seen Herbie Fully Loaded? Oh man, so hot.”
“At first I thought it was a joke. But apparently people really fell in love with the character,” said Freidder. “I wish I could point to what made it so successful, but quite frankly I’m miffed. We got Lindsay because she needed community service time served, and our commercial falls under some technical loophole. That was as far as we looked into it. I mean, you get Lohan for pennies on the dollar, and you bang out a commercial in a couple hours.”
Regardless of the intent, it is clear America has once again fallen in love with the former child star. There are already talks of a TV series based on the character she played in the commercial, ‘Sorta Mom,’ as well as an animated series, reportedly being courted by Cartoon Network. Reps have stated that Lohan’s voice “…carries the kind of melodic quality that is so very hard to find.”