Netflix Announces Their Plan To Go To Ad-Based Streaming

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PALO ALTO, California – 

In what they are calling a “simple change,” Netflix announced that they play to move away from the “expensive” ad-free model they currently have, and move towards an ad-based model that would reduce monthly costs for consumers, much like competitors Hulu and Crackle.

“One of the biggest complaints we get is our high cost,” said Netflix CEO Reed Hastings. ” The second biggest complaint is that there aren’t enough commercials. I know, I know. You don’t believe that second one, but it’s true.”

Hastings said that the company has spent the last 5 months partnering with companies who plan to run 10-30 second commercials before and after shows, as well as at periodic points in any show or movie longer than one hour.

“For our customers who do not want commercials, and prefer to keep their streaming service as it is, we will have that option, but unfortunately, the price will go up for that,” said Hastings. He did not confirm the upgraded cost.

“On the plus side, the cost for ad-based streaming will go down to $3.99 a month for HD, and 4.99 for 4K. We really believe in this model, and think that our customers will, too,” said Hastings.

DVD Netflix, which many of you are learning still exists just by reading this sentence, will still send commercial-free, retail versions of DVDs and Blu-rays.

Netflix Announces Plans To Ditch Hollywood Films, Plans To Focus Only On Original Content

 

SAN DIMAS, California – 

Netflix, everyone’s favorite streaming platform, has – as of late – become an internet joke. For every person who absolutely loves the service, another ten people complain about the lack of new movies and original content, noting that the service often fills their back catalog with old titles and cheap B-movies.

It’s because of this feedback that Netflix has announced their most drastic change since the company began nearly 20 years ago. Starting in June, Netflix say they will completely phase out their licensing agreements with Hollywood studios, and instead rely solely on original, Netflix-created content.

“This change will be our biggest yet, but we’re also betting that it will be the most positive,” said CEO Reed Hastings. “Our numbers for original programming like Stranger Things and Orange is the New Black are through the roof, whereas the film selection are often very sparing. Focusing on original content will help us align ourselves as, essentially, the TV network that everyone is watching.”

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Hastings did say that although they are going to do away with licensing of Hollywood movies, it doesn’t mean they are going to stop bringing in shows that have been re-branded for Netflix.

Black Mirror brings in huge numbers for us, and although it’s not a Netflix original, it is the only place to stream the show here in the United States,” said Hastings. “We will continue to run that show, as well as bringing in other series that air outside of the country. We will also be co-producing new episodes in partnership with the BBC.”

So far, comments on the change have been positive, with nearly everyone excited about having a provider that focuses exclusively on original content, and isn’t bogged down with filling space with dead items. Hastings also noted that DVD Netflix, the service that delivers physical media to users’ mailboxes, will go unchanged.

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