As the World Cup championship gets underway, the TV ratings for the sport have dwindled to record lows, with only approximately 1 out of every 3 million homes tuning in. Despite marketing the event all over the world, FIFA has said they are “really upset” by the numbers.
“We depend on people to watch the games from home, because the ad revenue is what we live off of the next 4 years before the next Cup,” said spokesman Ron Pele. “The ad revenue this year, we’re…well, it’s beans and franks the next four years. No one is watching.”
“Honestly, I only ever watched the Cup because it’s all the was on before I had cable,” said former soccer fan Mario Bluth. “Now that I have Netflix and stuff, why the hell would I watch soccer? They’re a bunch of pussies.”
Numbers outside of the United States and Canada have also dwindled to record lows, with FIFA saying that it’s possible they may need to cancel TV presentation of future events.
“This TV time isn’t cheap, and sponsors are calling us with threats to pull ads left and right,” said Pele. “This is really, really bad for the sport of soccer. Or Football. Whatever you call it. Who cares?”