It was just a few months ago that ice cream company Ben & Jerry’s, based in Vermont, had come under a media firestorm for their flavor called ‘Hazed & Confused,’ a hazelnut ice cream with a name referencing the popular 90s film Dazed and Confused.
Although the company clearly meant no harm in the naming, several people pointed out that the name could be seen as promoting ‘hazing’ in schools, and asked for its renaming or removal from stores.
Ben & Jerry’s, which is owned by Unilever, said that instead of changing the name of that ice cream to something else, they would keep it as ‘Hazed and Confused,’ and not give in to detractors. Just this week, they announced more new flavors headed to market very soon.
“We have a history of coming up with fun, creative, and delicious ice creams,” said Stuart Gould, a longtime employee of the company who helps create new flavors. “Sometimes they’re controversial, like ‘Shweddy Balls,’ the Saturday Night Live ice cream. That time, we did change the name. But others, like ‘Americone Dream’ or ‘Phish Food’, those are classics that everyone loves.”
Gould says that because of the controversy surrounding several of their flavors over the years, they have decided to create new flavors, and that they hoped that anyone who was turned off by their ice cream before over naming issues would be sure to buy a pint or two.
“We’re calling the flavor ‘Go Fudge Yourself,’ and it’s so tasty! It’s chocolate ice cream with chocolate walnut brownie and fudge pieces, with a caramel and fudge swirl. We hope that it really gets the point across about how much we don’t give a fudge about negative opinion.”
The company says that ‘Go Fudge Yourself’ will be available starting in February. Other flavors in the line will include ‘Eat Deez Nuts,’ a vanilla flavored ice cream with peanuts and almonds, and another simply titled ‘Non-offensive Pun You’ll No Doubt Bitch About,’ which is a pistachio ice cream with vanilla bean swirl and chocolate-covered coffee beans.