Amazon Breaking Into Alcohol Sales Using New Dash Button

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SEATTLE, Washington – 

Amazon’s one-click Dash program will soon be expanding, including an option to order Pabst Blue Ribbon. The retail giant will be adding “dozens of new brands” to the service, which already offers a wide range of items from toilet paper and diapers to drinks and pet food.

Introduced last March, the Dash button was designed to offer faster, simpler ordering for members of its $99-per year Amazon Prime service. As opposed to opening up Amazon on a computer or phone, users would order a Dash button and then simply press it to reorder that particular item. In the year since the company first announced the product, Dash has grown to include over 100 brands. To celebrate the product’s one year anniversary the company in March added several big names. Among them: Brawny, Charmin, Clorox, Doritos, Energizer, Lysol, Peet’s Coffee, Playtex, Purina, Red Bull, Starbucks, Trojan, and Vitamin Water.

Amazon CEO Jeff Bezos is particularly excited about the new beer option. “Dash for Pabst Blue Ribbon is going to save lives, especially in areas with same day delivery. No longer will alcoholics have to drive to the liquor store. They’ll order discounted cases from us, and when they’re getting low, all they need to do is hit a button.”

Pabst Brewing Company Announces Shut Down, Sale To Anheuser-Busch

LOS ANGELES, California – Pabst Brewing Company Announces Shut Down, Sale To Anheuser-Busch

The premium lager brewing company Pabst, best know for their Pabst Blue Ribbon beer, announced this morning that after 170 years in business, the company would be closing their factories, and selling their assets to Anheuser-Busch.

Since 1844, Pabst Brewing Company has been providing people their delightful medium bodied American style lager, and many beer lovers are saddened and confused by the sudden announcement.

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“It has been a couple years since I’ve had a Pabst Blue Ribbon, but I never though they’d go anywhere, either,” said Marriott College senior Joe Goldsmith. “I guess I should lay off the good beer for a bit, and get some PBR before it’s gone forever.”

“After 170 years of beer business, the name and its associations have far exceeded what anyone ever would have expected it to, but times have changed dramatically,” said brew master Aaron Silver. “We honestly thought that this new hipster movement thing would really help boost sales, because hipsters seem to enjoy horrible beers. We were huge in the 70s and 80s, thanks to college drinking taking a massive spike after movies like Animal House came out. Now, though, college kids aren’t binge drinking as often, and when they are, they’re choosing higher-end beers and liquor. We can’t compete with the Sam Adams and Guinesses of the world, and our sales are proof that even legacy can die.”

Anheuser-Busch is said to be acquiring Pabst for only about $62,000, plus 43 cases of Bud Light. The company says that they were initially hoping to continue releasing PBR in its traditional can and original recipe, but licensing issues are forcing changes. Instead, plans to develop what they are calling Pabst Turquoise Ribbon are currently underway, and the new beer should begin hitting shelves next fall.

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