Amazon Breaking Into Alcohol Sales Using New Dash Button


SEATTLE, Washington – 

Amazon’s one-click Dash program will soon be expanding, including an option to order Pabst Blue Ribbon. The retail giant will be adding “dozens of new brands” to the service, which already offers a wide range of items from toilet paper and diapers to drinks and pet food.

Introduced last March, the Dash button was designed to offer faster, simpler ordering for members of its $99-per year Amazon Prime service. As opposed to opening up Amazon on a computer or phone, users would order a Dash button and then simply press it to reorder that particular item. In the year since the company first announced the product, Dash has grown to include over 100 brands. To celebrate the product’s one year anniversary the company in March added several big names. Among them: Brawny, Charmin, Clorox, Doritos, Energizer, Lysol, Peet’s Coffee, Playtex, Purina, Red Bull, Starbucks, Trojan, and Vitamin Water.

Amazon CEO Jeff Bezos is particularly excited about the new beer option. “Dash for Pabst Blue Ribbon is going to save lives, especially in areas with same day delivery. No longer will alcoholics have to drive to the liquor store. They’ll order discounted cases from us, and when they’re getting low, all they need to do is hit a button.”



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