HOLLYWOOD, California –
Normally after a massive launch of a new film, the studio will find critics or reviewers who have said good things about their film, and use quotes to further market their movie. It is not uncommon to see new TV spots featuring these quotes, such as “AMAZING! – says New York Times” during prominent primetime viewing hours, urging people to see the movie.
According to an anonymous insider, though, Marvel Entertainment is having a very difficult time finding any positive reviews to use in new marketing for Avengers: Age of Ultron.
“Normally, we’d have at least one critic who said it was ‘Awesome’ or ‘Amazing’ or whatever other generic adjective, and we could put that in a new TV ad or on some new posters, but we can’t find anyone who likes this movie,” said the anonymous source. “All the major reviews are coming in, and they’re all pretty blah. It’s not going to look very good if a new TV ad comes out, and it says ‘Go see Age of Ultron – It’s okay!”
Marvel has not commented publicly on the fact that they have no good reviews of their film, but many fans have noticed that there may be something up.
“Normally I drive by this giant billboard on the way to work, and there’s always an ad for the latest movie,” said Chicago resident Mario Levi. “Today there was an Avengers ad, but instead of the normal critics reviews, it just said ‘THE MOVIE WAS SO COOL! – @AvengersLover on Twitter.’ I don’t know who that is, but I’m guess he’s not a famous critic. I think I’ll save my fifteen bucks and watch it on Netflix in a couple months.”
Avengers: Age of Ultron opened in theatres May 1st, and is expected to have decent box office returns, without coming anywhere near the level of the first film.