ATLANTA, Georgia –
The Coca-Cola Company says that they have purchased the rights to one of their biggest rivals from 7-Up Co., Dr. Pepper. The company says that they have plans to discontinue the product sometime in the summer of 2016, with plans to create their own, offshoot product that is “very similar” in taste to Dr. Pepper.
“After 131 years of quenching Americans thirst, Dr. Pepper will halt production in the Summer of 2016,” said Coca-Cola spokesman Mark Carson. “Though sales have always remained consistent, the 7-Up company can no longer compete with other soda producers using cheaper ingredients, such as ours. Rights to the recipe have been sold to us at Coca-Cola, and we have plans to stop producing the beverage later this year. Following shortly, a new Coca-Cola-branded version of a Dr. Pepper substitute will come out.”
Representatives for Dr. Pepper released a statement saying they were “extremely depressed” by the sale of the beverage recipe, but that they had “no choice” with the offer Coke made. They will continue to market and distribute their other flagship soda, 7-Up.