Division One Athletes To Begin Receiving Annual Salary Based On School’s Revenue

Division One Athletes To Begin Receiving Annual Salary Based On School's Revenue



The National Collegiate Athletic Association has announced an unprecedented change to its rules, when the organization officially announced today that all division one athletes will be paid a salary based on the revenue created by their respected sports and schools.

The NCAA Labor Revenue Act (NCAA-LRA) will go into effect January 1, 2016. This is huge news for college athletes involved with the top college programs in their sport. For example, basketball players for the University of Kentucky could bring home as much as $50,000 for one season of basketball, according to NCAA-LRA Chairman Bob O’Dell.

“We believe this is a fair arrangement. The top programs, such as Ohio State, Alabama, Kentucky, Louisville, Oregon, and Notre Dame, just to name a few, bring in millions of dollars in revenue every single year based on the performance of their sports programs. This is a new age, and we must give back to the student-athletes what they put in,” O’Dell said.

Many division-1 athletes have fought for years with the belief that they should see some of the money that they help bring in to their respective schools. The University of Louisville basketball program, which is endorsed by ADIDAS, has been the number-one revenue earner for college basketball for several years running. The money earned by the program went straight to the university, used for whatever use it deemed necessary.

Kentucky head coach John Calipari says that it is about time. “We have technically been paying these kids out of our pocket for several years. We appreciate the fact that our boosters and alumni have made sure our basketball players have been driving around in nice cars and sporting bling, but the university itself should have to pay also,” Calipari said. “They make millions, and it’s time they shared the wealth.


Kellogg’s To Change Name Of Rice Krispies In Lieu Of Ray Rice Controversy

BATTLE CREEK, Michigan – Kellogg's Company Changes Name Of Rice Krispies In Lieu Of Ray Rice Controversy

It seems that everyone is talking about football player Ray Rice’s scandal after video footage of the NFL football star knocking out his then fiancée was released to the public last week. Today the Kellogg’s brand, who makes the cereal Rice Krispies (the iconic cereal released in 1928) and Rice Krispies Treats (released in 1995) announced that the topic has become so talked about in the media, that it has affected the sales of the cereal. The company has ultimately decided that drop the word “Rice” from their name.

Kellogg’s spokesperson Lesley Davidson told the Associated Press this morning that due to the drastic decline in sales they will be changing the name of the cereal to Kracklin’ Krispies, the treats will be named Kracklin’ Krispies Treats.

“Marketing is a funny thing. We know that it seems a bit ridiculous that the Ray Rice story would affect a brand of cereal, but it has. People relate words to either negative or positive images in the back of their subconscious minds,” said Davidson. “Think of how Kentucky Fried Chicken became KFC when the word “fried” starting having all sorts of negative connotations in a health-concious market. This is very similar. Sales in the past week have shown a dramatic drop-off in purchases of Rice Krispies and Rice Krispies Treats because of the Ray Rice Scandal. Marketing experts have it down to a science and it has been proven that certain words and names of products will trigger an impulse to buy or not to buy a product. An immediate change was deemed necessary, so our board of trustees voted on a name change.”

While serving what was a two-game suspension handed down by National Football League Commissioner Roger Goodell, Rice was released by the Baltimore Ravens on September 8, 2014 after the public release of video of the brutal assault on his then-fiancée, who is now his wife. The surveillance video from the elevator they were in shows Rice punching and knocking her out, then dragging her limp body out of the elevator. After the video was released, the NFL announced that Rice would suspended indefinitely. The Ravens then pulled all merchandise bearing his name off shelves, and his former high school, Rochelle High School in New York removed his jersey and pictures from various display cases throughout the school. Rutgers University, where he played college football, has since done the same.

When asked if the name change of the cereal was permanent, Davidson stated that it would remain effective for the foreseeable future. “We will cross that bridge when we get to it. If at some point the American public stops thinking of the word rice in a negative way, we may consider it, but for now a new marketing campaign for Kracklin Krispies is being launched at full force,” he responded.

Ray Rice has been losing endorsement deals since the scandal hit. He was previously endorsed by the Otis elevator company, for whom he had appeared in live in person via presentation to large, and up and coming corporations and companies. Earlier this week he was dropped as their spokesperson. It has also been stated that legendary NFL and former San Francisco Forty-Niners great Jerry Rice is considering legally changing his name to just “Jerry.”

Other companies and products, including Uncle Ben’s White Rice and Rice-a-Roni, are also considering name changes to distance themselves from any controversy.



University of Kentucky Suspends Women’s Sports, Football Program Starting 2015

LEXINGTON, Kentucky – University of Kentucky Athletic Director Says Women's Sports, Football Program Will Be Suspended Indefinitely Starting 2015

University of Kentucky Athletic Director Mitch Barnhart announced in a press conference just hours ago that the University will suspend funding for its football program and all women’s sports for the 2015-2016 season.

The struggling football program has not won an SEC conference championship since 1976, and even then they tied with Georgia making them c0-champions. “We are just not relevant in football in the SEC, moving to a different conference is out of the question. This is basketball country, and for that, we need all the money we can get our hands on,” Barnhart said earlier today. “Operating these sports, paying for the scholarships, feeding the student athletes, making travel arrangements – it all costs us more money than we bring in. This is not a decision we have made lightly, but it has been decided the money, time, and effort would be more suitably spent funding men’s basketball and building a new basketball arena.”

U of K officials had become infuriated with the state’s lack of help in funding development for a new basketball arena. After the state chipped in and helped their long time rival, the University of Louisville, build one of the countries most up-to-date, state of the art basketball arenas, The KFC YUM! Center in downtown Louisville, they figured it was their time. They waited and waited, but the help never came.

“This is a basketball state, and the University of Kentucky is the premier basketball program in all of basketball, yet the state helps our in-state rival instead of us… it’s like a punch in the face. Therefore we have been forced to discontinue nearly all other sport programs,” Barnhart said.

When asked how long the suspension of the programs will go on, Barnhart said that they intend to re-instate some of the programs for the 2016-2017 seasons but definitely no earlier than that. “If everything goes as planned, we will gather all the resources we need to fund a new arena and take care of our men’s basketball team and their families during that year. And then hopefully we can start bringing the suspended programs back into business.”

Kentucky fans do not seem too distraught by the shocking decision. Edgar Williams of Shepherdsville, Kentucky, who refers to himself as a ‘lifelong U of K fan’ said he was glad they were ditching the girls.

“Hell I don’t give a damn about those other sports anyways. We can’t play football to save our damn lives, and nobody gives a damn about girls sports, I mean who goes to watch a bunch of girls play games? Perverts that’s who. Fine by me. This is basketball country,” Williams said.

The University of Kentucky is well-known for its colorful, wild, and wacky basketball fans. In a recent survey taken by a national media outlet, they were ranked the 2nd most obnoxious fans in the country.

Basketball coach John Calipari was asked about the decision to suspend funding for other sports, and he said he didn’t like it but his team needs to be taken care of. “It’s a cruel world, my kids play their hearts out, they deserve to play in a state of the art arena like the one in Louisville. We are tired of being looked at as the inferior program in the state while we are actually the best basketball program in history. So what, that other Kentucky school is good in all sports. This is a basketball state, don’t they know that?” Calipari said with a quirky smile.

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