Anheuser-Busch To Reduce Alcohol Content By Half In Budweiser, Bud Light To Maintain Affordability

Ad

Anheuser-Busch To Reduce Alcohol Content By Half In Budweiser, Bud Light To Maintain Affordability

ST. LOUIS, Missouri –

President of Anheuser-Busch Luiz Fernando Edmond announced today that the company will reduce the alcohol content by volume in Budweiser beer from 5.0% to 2.5%, and Bud Light from 4.2% down to 2.1% in order to maintain the current affordable prices of each product – the two most popular beers in the United States of America.

Edmond said that the company also took into consideration that reducing the ABV content would make drunk drivers less dangerous. “We here at Anheuser-Busch believe it is our responsibility to keep our loyal customers safe, all the while providing them with a high quality, yet very affordable, premium lager,” Edmond said.

When asked whether he believed the reduction in alcohol content would upset longtime drinkers of the All-American brews, Edmond said that those who consume such prestigious beers such as Budweiser and Bud Light just want a great tasting, satisfying beer.

“Our honest belief is that our customers do not drink our wonderful products to get drunk, they drink them because they love the taste and the smooth way it goes down,” Edmond said. “Besides, drinking a beer with two-percent alcohol doesn’t make it ‘near beer’ or non-alcoholic beer, it just makes it a great beer for those on the go. When one consumes a six-pack, he will be able to drive home safely to his family. Quality, affordability, and family. That is what we here at Anheuser-Busch are all about!”

Budweiser and Bud Light products with the lower alcohol content are expected to arrive on shelves in March.

New 150 oz. Mega-Sized Drinks To Be Released In 7-11 Convenience Stores

CONCORD, New Hampshire – New 150 oz. Mega-Sized Drinks To Be Released In 7-11 Convenience Stores

One of America’s largest convenience store chains, 7-11, has announced this morning a new item being added to their selection. Joining the company’s flagship Big Gulp cups will be their new size, named the X-Gulp by 7-11 marketing director Bill Hellman.

The 32 ounce Big Gulp remains the most popular size at 7-11 for soda and fountain drinks, with the price staying steadily below a dollar, even during harsh economic times. Seducing more customers every day, The Super Big Gulp, reaching 44 ounces, is also available or those who need an extra kick to their drink. The Double Gulp, which doubles the Big Gulp’s 32 ounce size to a whopping 64 ounces, wholly satisfies the predominant American population.

Recently announced by 7-11, the X-Gulp will be released this fall, marking an even 150 ounces, more than 5 times the size of the Big Gulp, and containing almost 2 gallons of liquid. The cup size is that of a small bucket, and even has a handle for ease in carrying. Already concerned with getting the most ‘bang for their buck,’ some cost-weary customers are concerned that the price will be too high.

Learn more about RevenueStripe...

“I can assure everyone, the price for the X-Gulp will be in line with our other sizes,” said Hellman. “The standard Big Gulp is .99 cents at most 7-11 stores. The X-Gulp will actually cost only around $3, less than you’d pay at your local movie theatre for a third of what we’re offering.”

Many consumers are already questioning the absurdity of the product size, rightfully concerned about the cup will fitting in standard drink holders that are found in cars. Despite the concern, though, many 7-11 regulars and purported ‘Big Gulp Aficionados’ are looking forward to the next new size.

“If it comes down to it, I’ll just put the damn cup between my legs once I’m on the road,” said Joe Goldsmith, self-proclaimed Big Gulp Super-fan. “All of the condensation on the outside of the cup might leave an embarrassing mark on my pants, but who cares? When you can get that much soda for such a small price, looking like you’ve pissed yourself should be the least of your worries.”

“I personally think the size is ridiculous,” said Margret Pilsner, president of the Obesity Epidemic Foundation. “Americans are already too fat, and this is just adding to the cause. No one needs 150 ounces of soda in a sitting. My God, you don’t even need that much water in a sitting. I can feel the diabetes killing me just imagining it.”

7-11 representatives say the new size will be made available by the end of September at stores nationwide.

 

Design & Developed By Open Source Technologies.